LOUISVUITTON.COM’S ONLINE MAGAZINE NEWS PRESENTS: TRACING THE TRUNK. MAPPING ON TRUNKS Embark on an imaginary visual journey through light projection and mapping techniques to celebrate the savoir faire of the prestigious trunk maker. Suited for explorers, archaeologists and adventurers, in the noblest sense of the term, Louis Vuitton’s trunks carry with them deeply engraved memories. Open an old trunk and a myriad of images escape, forgotten odours and anecdotes will resurface. This short film by Les Courtisans immerses us in the visual history of Louis Vuitton trunks; jumping back and forth between the many designs developed by the house throughout the years; a graphic explosion at crossroads between the late 19th and early 21st century. An immersive light installation that explores part of the richness of the Maison and reveals layers of savoir-faire, innovation and dreams. Music: “Brotherhood” by Cassius (Ed Banger Records / Because Music). Louis Vuitton - Retracing-The-Trunk

ABOUT NEWS: The exclusive online magazine of Louis Vuitton brings the art of travel to life through innovative artistic productions covering luxury travel around the globe and Louis Vuitton events, products, and heritage. Surprising and unique in content, NEWS is a constantly evolving section of louisvuitton.com, synonymous with new experiences, unexpected encounters and perpetual inspiration. http://www.louisvuitton.eu/front/#/eng_E1/New-Now http://www.youtube.com/playlist?list=PL3479B7A47B4BC37C ABOUT LOUIS VUITTON: Founded in Paris in 1854, the name Louis Vuitton is still synonymous with the art of travel. Its iconic trunks and luggage have accompanied journeys throughout time. With the arrival of Artistic Director Marc Jacobs in 1997, Louis Vuitton extended its expertise to ready-to-wear, shoes, accessories, watches and jewellery, available in its exclusive network of stores located in over sixty countries. LOUIS VUITTON & DIGITAL MEDIA Louis Vuitton was the first fashion house to develop a totally integrated digital strategy, beginning in 2009 with the launch of the official Facebook Page and the official Twitter Account. In October of the same year, Louis Vuitton was the first Fashion House to present their fashion show live on Facebook. Since, the Louis Vuitton digital universe has extended to 7 international Twitter accounts with over 770 000 followers, a Foursquare Account with over 400 000 Likes, and a dedicated Youtube Channel.

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