LOUIS VUITTON PRESENTS A DAY OF LIVE EVENTS WATCH LIVE ONLINE THE LOUIS VUITTON WOMEN’S F/W 2012-2013 AND THE RED CARPET OPENING OF THE LOUIS VUITTON – MARC JACOBS EXHIBITION at LES ARTS DÉCORATIFS Hosted at http://fashionshow.louisvuitton.com and on the Louis Vuitton Facebook Page. This season, Louis Vuitton goes beyond Paris Fashion Week with a full day event, unveiling both a new ready-to-wear collection and celebrating 15 years of extraordinary collaboration with Artistic Director Marc Jacobs. The day begins at the close of Paris Fashion Week, 10am (GMT +1) in the Cour Carré of the Louvre, with the new Louis Vuitton Fall/Winter 2012-2013 Women’s Collection. The runway show will be available online live and on replay at http://fashionshow.louisvuitton.com (mobile optimized), the Louis Vuitton Facebook Page, as well as other partner websites and blogs. But wait, the day is not over after the last model walks. The same night, Louis Vuitton opens its doors to the exclusive opening event of the Louis Vuitton - Marc Jacobs Exhibition at les Arts Décoratifs Museum, beginning at 8pm (GMT +1). Get an Insider’s look at the exhibit and watch celebrities arrive with red carpet host Louise Roe, TV presenter and fashion journalist. It will all be presented live online at http://fashionshow.louisvuitton.com (mobile optimized) and on the Louis Vuitton Facebook Page. Follow the day’s events with the official Louis Vuitton Twitter accounts, @LouisVuitton in English from headquarters and the newly opened @LouisVuitton_FR in French. All the news of the day will be tagged with dedicated Twitter hashtag #LVLive by the official accounts and our dedicated partners. If you have trouble viewing the video on our web, we recommend viewing with the Firefox browser.

ABOUT LOUIS VUITTON & DIGITAL MEDIA Louis Vuitton was the first luxury brand to develop a fully integrated digital communication strategy, titled “The Art of Travel by Louis Vuitton.” It all began with the launch an official Facebook Page and an official Twitter account in June 2009. Today, the digital initiatives have expanded, with 5 international Twitter accounts with over 450 thousand followers, a Foursquare account with over 178 thousand friends, and a dedicated YouTube channel. The Facebook Page has become the official online destination for all things Louis Vuitton, and the commitment to only feature pure editorial content has organically attracted over 5.9 million international fans to date. In October 2009, Louis Vuitton was proud to have been the very first luxury brand to broadcast its fashion show live on Facebook. Last year, this experience was enhanced with exclusive 360° views of each style that walked down the S/S 2011 runway and with an exclusive interactive backstage access at the F/W 2011-12 show. This year Louis Vuitton has gone even further and has launched their first iPhone application Amble, which focuses on the Louis Vuitton travel experience. The free application helps users document their travels and discover new hotspots around the world, combining user generated content with the savoir-faire of Louis Vuitton. Stay connected with Louis Vuitton at: www.facebook.com/louisvuitton | www.twitter.com/LouisVuitton www.youtube.com/louisvuitton | www.foursquare.com/louisvuitton www.louisvuittonamble.com | http://u.youku.com/louisvuitton http://weibo.com/louisvuitton |http://jiepang.com/louisvuitton http://ameblo.jp/louisvuitton ABOUT LOUIS VUITTON Founded in Paris in 1854, the name Louis Vuitton is still synonymous with the art of travel. Its iconic trunks and luggage have accompanied journeys throughout time. With the arrival of Artistic Director Marc Jacobs in 1997, Louis Vuitton extended its expertise to ready-to-wear, shoes, accessories, watches and jewellery, available in its exclusive network of stores located in over sixty countries. ABOUT LOUISE ROE TV presenter and fashion journalist, Louise Roe, 29, fronts both the US and UK versions of her makeover show, Plain Jane, (CW network and MTV). Louise coanchored ABC’s live pre-Oscars show this year. She fronts MTV’s ‘Bullied’, a campaign to stop bullying in schools across the globe. Louise is the Fashion Editor at Large for US Glamour magazine, and also pens monthly style columns for UK glossy Company, for Microsoft News MSN, and StylistPick, a successful online retailer for which she has designs a successful collection of shoes and jewelry. Louise also launched her namesake clothing line for retail giant HSN, designed to flatter women’s curves, no matter their shape or size. Born in the UK but based in LA, she also volunteers for children’s literacy charity BookPals, Dressed For Success, and she is an honorary fellow at Southhampton’s Solent University where she lectures fashion students twice a year. Louis Vuitton - Corporate Communications Simon Cerruti 2, rue du Pont Neuf - 75001 Paris Tel (33) 1 55 80 36 55 Email : s.cerruti@fr.vuitton.com For more information, please visit www.louisvuitton.com